Why Lead? is a story about how our careers and personal life connect. It takes place over a thirty year journey of former Coca-Cola Vice President, Joe Stokes.

Joe's unique story telling style brings the reader into the mind of a corporate leader, husband, father, son, brother and friend. Joe illustrates how our life and leadership skills can develop and transfer fluidly between our careers and our personal lives through our experiences and relationships.

Mixed with self deprecating humour Joe explains how he found purpose and accepted the sometimes daunting responsibility, but incredible privilege of leading others. He shares the good and the bad, the laughter and the sad, culminating in a very successful, satisfied career and a happy personal life.

Joe shares his vulnerabilities, believing passionately that integrity is the cornerstone for his personal and business success. “Without integrity who is going to listen or care?” He demonstrates personal perspective of why it’s incumbent upon all business leaders to ask, “Would I like to work for someone like me?”